Product management / Donald R. Lehmann.
Series: Mcgraw-hill/irwin series in marketing: Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Edition: 3rd International student edition edDescription: 517 p. ; 24 cmISBN: 0071122265; 9780071122269Online resources: Amazon.com | Amazon customer reviews Summary: A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.56 LEH (Browse shelf) | Available | NBS4934 | ||
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Central Library (CL) | Central Library (CL) | 658.56 LEH (Browse shelf) | Available | NBS4935 | ||
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Central Library (CL) | Central Library (CL) | 658.56 LEH (Browse shelf) | Available | NBS4936 |
Paperback.
A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager.
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