Cases in electronic commerce / Sid Huff.

By: Huff, SidPublisher: [S.l.] : McGraw-Hill Publishing Co., 2001Edition: 2nd International edition edDescription: 360 p. ; 23 cmISBN: 0071123520; 9780071123525Online resources: Amazon.com | Amazon customer reviews Summary: "Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
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658.8421 HUF (Browse shelf) Available NBS7643
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"Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

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