Strategic electronic marketing in managing E-business / Brad A. Kleindl Ph.D.
Publisher: [S.l.] : Thomson South-Western, 2000Edition: Package edDescription: 368 p. ; 24 cmISBN: 0324013191; 9780324013191DDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: Taking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. This text is suitable for both undergraduate and graduate students, primarily in marketing but also in management courses.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8421 KLE (Browse shelf) | Available | NBS7641 |
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| 658.842 SCH Consum er behavior. | 658.8421 CHA Instant E-commerce / | 658.8421 HUF Cases in electronic commerce / | 658.8421 KLE Strategic electronic marketing in managing E-business / | 658.8421 KRA Building and financing an E-commerce venture / | 658.8421 MEN Scaling for E-business : | 658.8421 SAW Techventure : |
Hardcover.
Taking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. This text is suitable for both undergraduate and graduate students, primarily in marketing but also in management courses.
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