Successful product development : lessons from american and british firms / Axel Johne.
Publisher: [S.l.] : Blackwell Publishers, 1990Description: 240 pISBN: 0631174486; 9780631174486DDC classification: 658.575 Online resources: Amazon.com | Amazon customer reviews Summary: Developing new products can be an effective means of new growth for many manufacturing companies in preference to the increasingly expensive and risky takeover of rivals. Successful product development, however, is not easy. The costs of R & D can be enormous and the failure rate is high with approximately 80% of new products in the UK lasting less than 3 years. Based on detailed studies of successful product innovators in the UK and US such as Black and Decker and Kraft, this book offers practical guidelines to managers to help them establish successful product development plans within their own companies.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.575 JON (Browse shelf) | Available | NBS472 |
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| 658.575 CRA New products management / | 658.575 FOS Build What Matters delivering outcomes with vision-led product management | 658.575 FOW Engineering methods for robust product design : | 658.575 JON Successful product development : | 658.575 NAG 2015 Kansei Innovation | 658.575 PRO Product development | 658.575 PRO New products management / |
Hardcover.
Developing new products can be an effective means of new growth for many manufacturing companies in preference to the increasingly expensive and risky takeover of rivals. Successful product development, however, is not easy. The costs of R & D can be enormous and the failure rate is high with approximately 80% of new products in the UK lasting less than 3 years. Based on detailed studies of successful product innovators in the UK and US such as Black and Decker and Kraft, this book offers practical guidelines to managers to help them establish successful product development plans within their own companies.
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