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New products management / C. Merle Crawford.

By: Crawford, C. MerleSeries: Irwin series in marketing: Publisher: [S.l.] : McGraw-Hill Companies, 1996Edition: 5th edDescription: 507 p. ; 25 cmISBN: 0256187789; 9780256187786DDC classification: 658.575 Online resources: Amazon.com | Amazon customer reviews Summary: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.575 PRO (Browse shelf)	Available		NBS5195

Total holds: 0

Hardcover.

Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.

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