NUST Institutions Library Catalogue catalog › Details for: International marketing strategy :

Normal view MARC view ISBD view

International marketing strategy : analysis, development and implementation / Isobel Doole.

By: Doole, IsobelContributor(s): Lowe, RobinPublisher: [S.l.] : Cengage Learning Business Press, 2001Edition: 3nd edDescription: 544 p. ; 27 cmISBN: 1861527721; 9781861527721DDC classification: 380 Online resources: Amazon.com | Amazon customer reviews Summary: The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.848 DOO (Browse shelf)	Available		NBS5833

Total holds: 0

Paperback.

The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.

There are no comments on this title.

to post a comment.