Harvard business review on emerging markets / Harvard Business Press.
Series: Harvard business review paperback series: Publisher: [S.l.] : Harvard Business Press, 2008Description: 224 p. ; 21 cmISBN: 9781422126493; 9781422126493DDC classification: 658.84091724 Online resources: Amazon.com | Amazon customer reviews Summary: Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company. Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover: How to assess four types of risks of doing business in or with a particular developing country Strategies for capturing fast-growing consumer markets in emerging economies Ways to adopt a truly local marketing mind-set How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84091724 HAR (Browse shelf) | Available | NBS8116 | ||
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Central Library (CL) | Central Library (CL) | 658.84091724 HAR (Browse shelf) | Available | NBS8090 |
Paperback.
Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company. Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover: How to assess four types of risks of doing business in or with a particular developing country Strategies for capturing fast-growing consumer markets in emerging economies Ways to adopt a truly local marketing mind-set How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place.
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