International marketing reader / Stanley J. Paliwoda.
Publisher: [S.l.] : Routledge, 1995Edition: 1st edDescription: 288 p. ; 25 cmISBN: 0415100399; 9780415100397DDC classification: 658.848 Online resources: Amazon.com | Amazon customer reviews Summary: This major text draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. Beginning with critical summary of topical issues, looks at global mktg infastructure, international processes, globalization of mkts, products, advertising, distribution, pricing. Draws out unique issues. Will be vital, interesting reading.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.848 (Browse shelf) | Available | NBS4446 |
Total holds: 0
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| 658.8421 MEN Scaling for E-business : | 658.8421 SAW Techventure : | 658.843 CAV Doing business in emerging markets : | 658.848 International marketing reader / | 658.848 ALB International Marketing and Export Management. | 658.848 ALB 2013 International Marketing and Export Management | 658.848 AMB The Silk Road to International Marketing: Profit and passion in Global Business |
Paperback.
This major text draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. Beginning with critical summary of topical issues, looks at global mktg infastructure, international processes, globalization of mkts, products, advertising, distribution, pricing. Draws out unique issues. Will be vital, interesting reading.
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