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Global marketing management / John A. Quelch.

By: Quelch, John AContributor(s): Bartlett, Christopher ASeries: 4th edition: Publisher: [S.l.] : Prentice Hall, 1998Edition: 4th edDescription: 720 p. ; 24 cmISBN: 0201350629; 9780201350623DDC classification: 658.848 Online resources: Amazon.com | Amazon customer reviews Summary: Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.848 QUE (Browse shelf)	Available		NBS3931

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Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.

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