Retail management / Ronald W. Hasty.
Series: The mcgraw-hill series in marketing: Publisher: [S.l.] : Mcgraw-Hill College, 1996Description: 688 p. ; 25 cmISBN: 0070270317; 9780070270312DDC classification: 658.87 Online resources: Amazon.com | Amazon customer reviews Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.87 HAS (Browse shelf) | Available | NBS3649 |
Browsing Central Library (CL) shelves, Shelving location: General Stacks Close shelf browser
| 658.87 CHA Marketing Management: A finance emphasis | 658.87 DIW Marketing Management | 658.87 GIL Retail Markeeting Management | 658.87 HAS Retail management / | 658.87 LUS 2014 Introduction to Retailing | 658.872 AND Mobile media and applications, from concepts to cash : successful service creation and launch | 658.872 AND Mobile media and applications, from concepts to cash : successful service creation and launch |
Hardcover.
This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
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