NUST Institutions Library Catalogue catalog › Details for: Advertising excellence /

Normal view MARC view ISBD view

Advertising excellence / Courtland L. Bovee.

By: Bovee, Courtland LContributor(s): Thill, John V | Dovel, George PSeries: Mcgraw hill series in marketing: Publisher: [S.l.] : Mcgraw-Hill College, 1994Edition: International Edition edDescription: 704 p. ; 28 cmISBN: 007006847X; 9780070068476DDC classification: 659.1 Online resources: Amazon.com | Amazon customer reviews Summary: This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	659.1 BOR (Browse shelf)	Available		NBS296

Total holds: 0

Hardcover.

This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

There are no comments on this title.

to post a comment.