NUST Institutions Library Catalogue catalog › Details for: Integrated advertising, promotion, and marketing communications /

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow.

By: Clow, Kenneth EContributor(s): Baack, Donald EPublisher: [S.l.] : Prentice Hall, 2002Description: 638 p. ; 29 cmISBN: 0130175781; 9780130175786DDC classification: 659.1 Online resources: Amazon.com | Amazon customer reviews Summary: Provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	659.1 CLO (Browse shelf)	Available		NBS4649
Book	Central Library (CL)	Central Library (CL)	659.1 CLO (Browse shelf)	Available		NBS5406

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Hardcover.

Provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

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