Cases in advertising and promotion management / John A. Quelch.

By: Quelch, John AContributor(s): Farris, PaulSeries: Irwin series in management and the behavioral sciences: Publisher: [S.l.] : Richard D Irwin, 1994Edition: 4 Sub edDescription: 768 p. ; 25 cmISBN: 0256122725; 9780256122725DDC classification: 659.1 Online resources: Amazon.com | Amazon customer reviews
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Item type Current location Home library Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
659.1 QUE (Browse shelf) Available NBS303
Total holds: 0

Hardcover.

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