NUST Institutions Library Catalogue catalog › Details for: Advertising, promotion and supplemental aspects of imc /

Normal view MARC view ISBD view

Advertising, promotion and supplemental aspects of imc / Terence A. Shimp.

By: Shimp, Terence APublisher: [S.l.] : Dryden Press, 1999Edition: 5th edDescription: 704 p. ; 28 cmISBN: 0030211131; 9780030211133DDC classification: 658.82 Online resources: Amazon.com | Amazon customer reviews Summary: OVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	659 SHI (Browse shelf)	Available		NBS5540

Total holds: 0

Hardcover.

OVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market.

There are no comments on this title.

to post a comment.