Public relations cases / Jerry A. Hendrix.
Publisher: [S.l.] : Wadsworth Publishing Company, 2000Edition: 5th edDescription: 480 p. ; 23 cmISBN: 0534514324; 9780534514327DDC classification: 659.2 Online resources: Amazon.com | Amazon customer reviews Summary: The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 659.2 HEN (Browse shelf) | Available | NBS7374 |
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Paperback.
The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.
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