International marketing / Michael R. Czinkota.
Publisher: [S.l.] : South-Western College Pub, 2003Edition: 7th edDescription: 736 p. ; 28 cmISBN: 0324190468; 9780324190465DDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: Completely up-to-date for one of the most dynamic advanced-level courses today, this comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing, 7/e differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms  rather than one solution to fit all| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 CZI (Browse shelf) | Write Off | Write off File No.0908/IRC/NBS Dated Aug 16, 2018 | NBS7467 |
Hardcover.
Completely up-to-date for one of the most dynamic advanced-level courses today, this comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing, 7/e differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms  rather than one solution to fit all
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