E.biz : the anatomy of electronic business / Geoffrey Sampson.
Publisher: [S.l.] : Butterworth-Heinemann, 2003Edition: 1st edDescription: 224 p. ; 25 cmISBN: 0750658959; 9780750658959DDC classification: 004 Online resources: Amazon.com | Amazon customer reviews Summary: E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students. First textbook on e-business aimed at CS/IS students Takes a strategic rather than a technological approach Presents a straightforward analysis of the e-business scene without the jargon and the hype.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 659.1 BUT (Browse shelf) | Available | NBS6759 |
Browsing Central Library (CL) shelves Close shelf browser
| No cover image available | ||||||||
| 659.1 BOR Advertising excellence / | 659.1 BOR Advertising excellence / | 659.1 BUT Advalue. | 659.1 BUT E.biz : | 659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 CLO Integrated Advertising,Promotion and Marketing Communications. |
Paperback.
E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students. First textbook on e-business aimed at CS/IS students Takes a strategic rather than a technological approach Presents a straightforward analysis of the e-business scene without the jargon and the hype.
There are no comments on this title.