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Learning aid for use with essentials of marketing : a global-managerial approach / Jr., William D. Perreault.

By: Perreault, Jr., William DContributor(s): McCarthy, E. JeromePublisher: [S.l.] : McGraw-Hill/Irwin, 2002Edition: 9th edDescription: 432 p. ; 28 cmISBN: 0072467282; 9780072467284DDC classification: 657 Online resources: Amazon.com | Amazon customer reviews Summary: This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.
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Item type Current location Home library Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
658.8 PER (Browse shelf) Available NBS5856-A
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Paperback.

This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.

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