Consumer behaviour : implications for marketing strategy / Cathy Neal.
Publisher: [S.l.] : McGraw Hill Higher Education, 2004Edition: Australian ed of 4th revised ed edDescription: 704 p. ; 26 cmISBN: 0074713493; 9780074713495Online resources: Amazon.com | Amazon customer reviews Summary: "Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. The changes are apparent in every chapter; there are new cases, engaging vignettes, and interesting advertisements to illustrate theoretical concepts and motivate student thinking. There is a greater focus on technology issues, with boxed examples covering e-Consumer and globalisation issues. The reinvigorated design is fresh and contemporary, intended to both engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text remains, as does its excellent readability and appropriate level. McGraw-Hill now offers a new complete learning package that includes an exciting set of Australian/NZ/US video clips. A new Instructor's CD-ROM is also available, with annotated advertisements and all tables and figures in PowerPoint.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.83420994 (Browse shelf) | Available | NBS7033 NEA |
Paperback.
"Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. The changes are apparent in every chapter; there are new cases, engaging vignettes, and interesting advertisements to illustrate theoretical concepts and motivate student thinking. There is a greater focus on technology issues, with boxed examples covering e-Consumer and globalisation issues. The reinvigorated design is fresh and contemporary, intended to both engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text remains, as does its excellent readability and appropriate level. McGraw-Hill now offers a new complete learning package that includes an exciting set of Australian/NZ/US video clips. A new Instructor's CD-ROM is also available, with annotated advertisements and all tables and figures in PowerPoint.
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