The language of advertising : written texts / Angela Goddard.
Series: Intertext: Publisher: [S.l.] : Routledge, 1998Edition: 2nd edDescription: 144 p. ; 26 cmISBN: 0415145988; 9780415145985DDC classification: 401.41 Online resources: Amazon.com | Amazon customer reviews Summary: The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine XXXX.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 401.41 GOD (Browse shelf) | Available | NBS6635 |
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| 401.41 COU An Introduction to Discourse Analysis | 401.41 COU An Introduction to Discourse Analysis. | 401.41 COU An Introduction to Discourse Analysis. | 401.41 GOD The language of advertising : | 401.41 PAL Discourse analysis : | 401.4101 FLI A companion to qualitative research. | 404.8 DAV Introducing phonetics and phonology |
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The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine XXXX.
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