Movie marketing : opening the picture and giving it legs / Tiiu Lukk.
Publisher: [S.l.] : Silman-James Press, 1997Edition: 1st edDescription: 274 p. ; 23 cmISBN: 187950538X; 9781879505384DDC classification: 384.80688 Online resources: Amazon.com | Amazon customer reviews Summary: This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are "Four Weddings and a Funeral", "Pulp Fiction", "The Brothers McMullen", "Goldeneye", "Hoop Dreams", "Welcome to the Dollhouse", "Howard's End", "Crumb", "Carnosaur", "Malice" and "Brother's Keeper".| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 384.80688 LUK (Browse shelf) | Available | NBS5568 |
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| 384.55095491 NAS This is Ptv another day,another world | 384.550973 BLU This business of television / | 384.602854678 BRO IP telephony unveiled | 384.80688 LUK Movie marketing : | 385 BON The giant's ladder: | 385.0951 JIN High-speed railway in China / | 385.0951 JIN High-speed railway in China / |
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This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are "Four Weddings and a Funeral", "Pulp Fiction", "The Brothers McMullen", "Goldeneye", "Hoop Dreams", "Welcome to the Dollhouse", "Howard's End", "Crumb", "Carnosaur", "Malice" and "Brother's Keeper".
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