Marketing planning & strategy / Subhash C. Jain.
Publisher: [S.l.] : Thomson South-Western, 1993Edition: 4th edDescription: 871 p. ; 25 cmISBN: 0538826487; 9780538826488DDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.802 JAI (Browse shelf) | Available | NBS236 |
Total holds: 0
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| 658.802 FAR Strategic Marketing Casebook | 658.802 FER Marketing strategy / | 658.802 GON Services marketing : | 658.802 JAI Marketing planning & strategy / | 658.802 JAI 2011 Marketing Strategy | 658.802 JEA Global marketing strategies / | 658.802 JEA Global marketing strategies / |
Hardcover.
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.
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