Applications in basic marketing : clippings from the popular business press 2005-2006 edition / Jr., E. Jerome McCarthy William D. Perreault.

By: Perreault, Jr., E. Jerome McCarthy William DPublisher: [S.l.] : McGraw-Hill/Irwin, 2005Description: 215 p. ; 26 cmISBN: 0072864710; 9780072864717DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews
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