Developing a creative and innovative integrated marketing communication plan / James R. Ogden.
Publisher: [S.l.] : Prentice Hall, 1998Edition: 1st edDescription: 192 p. ; 25 cmISBN: 0137783337; 9780137783335DDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: *For advertising and marketing courses in the schools of business and journalism. *Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.802 OGD (Browse shelf) | Available | NBS3591 |
Total holds: 0
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| 658.802 MCD Marketing planning for services / | 658.802 MCD Marketing planning for services / | 658.802 MOO Global marketing and advertising : | 658.802 OGD Developing a creative and innovative integrated marketing communication plan / | 658.802 PAL The Marketing Strategy. | 658.802 PAR Auditing markets, products, and marketing plans / | 658.802 RAO Analysis for strategic marketing / |
Paperback.
*For advertising and marketing courses in the schools of business and journalism. *Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .
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