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Analysis for strategic marketing / Vithala R. Rao.

By: Rao, Vithala RContributor(s): Steckel, Joel HSeries: Analysis for strategic marketingPublisher: USA : Addison Wesley Longman, Inc., 1998Description: 514 p. ; 24 cm. Photo copyISBN: 0321001982; 9780321001986DDC classification: 658.802 RAO 1998 Online resources: Amazon.com | Amazon customer reviews Summary: Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.

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Item type	Current location	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	NFIC	General Stacks	658.802 RAO 1998 (Browse shelf)	Available		NBSP-21
Book	Central Library (CL)	Central Library (CL)			658.802 RAO (Browse shelf)	Available		NBS4251

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Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.

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