Marketing strategy : planning and implementation / Jean-Claude Larreche , Orville Walker Harper Boyd.

By: Boyd, Jean-Claude Larreche , Orville Walker HarperContributor(s): 1_0071168478Publisher: [S.l.] : McGraw-Hill Professional, 1999Edition: Internat.3r.e.of edDescription: 416 p. : col. ill. ; 26 cmISBN: 0071168478; 9780071168472Online resources: Amazon.com | Amazon customer reviews
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Item type Current location Home library Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
658.802 WAL (Browse shelf) Available NBS4204
Book Book Central Library (CL)
Central Library (CL)
658.802 WAL (Browse shelf) Available NBS7155
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