Sales force management / Gilbert A., Jr Churchill.

By: Churchill, Gilbert A., JrContributor(s): Ford, Neil M | Walker, Orville CSeries: Irwin series in marketing: Publisher: [S.l.] : Irwin Professional Publishing, 1997Edition: 5th edDescription: 813 p. ; 24 cmISBN: 0256137870; 9780256137873DDC classification: 658.8101 Online resources: Amazon.com | Amazon customer reviews Summary: This is a research/theory based text that cites the theoretical foundations of sales management. The book has an applied feel with more applications and pedagogy to give a more friendly and inviting feel. Churchill etal is a combination of text and cases.
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Item type Current location Home library Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
658.8101 CHU (Browse shelf) Available NBS3414
Book Book Central Library (CL)
Central Library (CL)
658.8101 CHU (Browse shelf) Available NBS3639
Book Book Central Library (CL)
Central Library (CL)
658.8101 CHU (Browse shelf) Available NBS3640
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Hardcover.

This is a research/theory based text that cites the theoretical foundations of sales management. The book has an applied feel with more applications and pedagogy to give a more friendly and inviting feel. Churchill etal is a combination of text and cases.

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