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Quantitative methods in marketing / Graham J Hooley.

By: Hooley, Graham JContributor(s): Hussey, Michael K | Hooley, Graham | Hussey, MichaelPublisher: [S.l.] : Cengage Learning Business Press, 1999Edition: 2nd edDescription: 300 p. ; 25 cmISBN: 186152417X; 9781861524171DDC classification: 380 Online resources: Amazon.com | Amazon customer reviews Summary: Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.812 HOL (Browse shelf)	Available		NBS4927

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Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations.

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