Customer-centered growth : five proven strategies for building competitive advantage / Richard Whiteley.
Publisher: [S.l.] : Basic Books, 1997Description: 336 p. ; 24 cmISBN: 0201154935; 9780201154931DDC classification: 658.812 Online resources: Amazon.com | Amazon customer reviews Summary: Explains how businesses can use a customer-oriented approach that can dramatically enhance profits and corporate success, offering five effective strategies, as well as fifteen assessment and planning tools, for enhancing a company's competitive abilities.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.812 WHI (Browse shelf) | Available | NBS3879 |
Total holds: 0
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| 658.812 NEW Why CRM doesn't work : how to win by letting customers manage the relationship / | 658.812 RIC The customer response management handbook : | 658.812 SAR Tips for customer satisfaction. | 658.812 WHI Customer-centered growth : | 658.812 WHI The customer-driven company : | 658.812 WIL Stop selling start partnering : | 658.812 WIL Stop selling start partnering : |
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Explains how businesses can use a customer-oriented approach that can dramatically enhance profits and corporate success, offering five effective strategies, as well as fifteen assessment and planning tools, for enhancing a company's competitive abilities.
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