Effective industrial selling / Malcolm McDonald.
Publisher: [S.l.] : Butterworth-Heinemann, 1988Description: 256 p. ; 23 cmISBN: 0434912646; 9780434912643Online resources: Amazon.com | Amazon customer reviews Summary: This book is designed to help industrial salespeople to improve and develop their selling skills and demonstrates how to sell industrial products more successfully in a competitive marketplace. Based on a self help approach each chapter is backed up with case studies and exercises. Malcolm McDonald is also the author of "Marketing Plans, How to Sell a Service" and "The Marketing Plan: A Practical Guide for Managers".| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.85 MCD (Browse shelf) | Available | NBSD-3045 | |||
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Central Library (CL) | Central Library (CL) | 658.815 MCD (Browse shelf) | Write Off | No. 0908/NBS/IRC Dated: 12 June, 2012 | NBS1309 |
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| 658.8120285574 BER 2007 Master Data Management and Customer Data Integration for a Global Enterprise | 658.81221 THO The customer-centered enterprise : | 658.81221 ZEM E-service : | 658.815 MCD Effective industrial selling / | 658.816 MAC Value-based pricing . | 658.816 MON Pricing : | 658.816 NAG The strategy and tactics fo pricing. |
Paperback.
This book is designed to help industrial salespeople to improve and develop their selling skills and demonstrates how to sell industrial products more successfully in a competitive marketplace. Based on a self help approach each chapter is backed up with case studies and exercises. Malcolm McDonald is also the author of "Marketing Plans, How to Sell a Service" and "The Marketing Plan: A Practical Guide for Managers".
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