Sales forecasting management : understanding the techniques, systems and management of the sales forecasting process / John T. (Thomas) Mentzer.
Publisher: [S.l.] : Sage Publications, Inc, 1998Edition: Har/Dis edDescription: 288 p. ; 23 cmISBN: 0761908234; 9780761908234DDC classification: 658.818 Online resources: Amazon.com | Amazon customer reviews Summary: Incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice of sales forecasting management. The book combines coverage of the techniques and applications of sales forecasting analysis with a management focus to provide managers and users with a clear understanding of the forecasting needs of all business functions. The book includes a free demonstration cassette of the authors' Multicaster software system, used by many companies to develop quantitative sales forecasts.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.818 MEN (Browse shelf) | Available | NBS1690 |
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| 658.816 MON Pricing : | 658.816 NAG The strategy and tactics fo pricing. | 658.816 NAG 2013 The Strategy and Tactics of Pricing | 658.818 MEN Sales forecasting management : | 658.82 CRO Revenue management : | 658.8202 DAR The dartnell sales promotion handbook. | 658.8202 DAR The dartnell sales promotion handbook. |
Hardcover.
Incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice of sales forecasting management. The book combines coverage of the techniques and applications of sales forecasting analysis with a management focus to provide managers and users with a clear understanding of the forecasting needs of all business functions. The book includes a free demonstration cassette of the authors' Multicaster software system, used by many companies to develop quantitative sales forecasts.
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