Pricing : making profitable decisions / Kent B Monroe.
Publisher: [S.l.] : McGraw-Hill/Irwin, 2002Edition: 3nd edDescription: 688 p. ; 23 cmISBN: 0072528818; 9780072528817DDC classification: 658.816 Online resources: Amazon.com | Amazon customer reviews Summary: Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.816 MON (Browse shelf) | Available | NBS5278 |
Hardcover.
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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