The best of branding : best practices in corporate building / James Gregory.
Publisher: [S.l.] : McGraw-Hill, 2003Edition: 1st edDescription: 288 p. ; 24 cmISBN: 0071403299; 9780071403290DDC classification: 658.827 Online resources: Amazon.com | Amazon customer reviews Summary: In The Best of Branding , branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index�. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.827 GRE (Browse shelf) | Available | NBS5482 |
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| 658.827 DUN Imc : | 658.827 GAL Building Brands. | 658.827 GOB Emotional branding : | 658.827 GRE The best of branding : | 658.827 GRE Branding across borders : | 658.827 GRO Trade mark-brand duplication and consumer protection / | 658.827 HAI brand royalty how the worlds top 100 brands thrive & survive |
Hardcover.
In The Best of Branding , branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index�. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.
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