The brand marketing book / Joe Marconi.
Publisher: [S.l.] : McGraw-Hill, 1999Edition: 1st edDescription: 256 p. ; 24 cmISBN: 0844222577; 9780844222578DDC classification: 658.827 Online resources: Amazon.com | Amazon customer reviews Summary: Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including: * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.827 MAR (Browse shelf) | Available | NBS5826 |
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| 658.827 KNO Competing on value : | 658.827 KOM Applying the branding iron / | 658.827 KUM 2013 Brand Breakout | 658.827 MAR The brand marketing book / | 658.827 MOS United we brand / | 658.827 NEU The brand gap : | 658.827 RIC Momentum : |
Hardcover.
Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including: * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.
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