Big business marketing for small business budgets / Jeanette Maw McMurtry.
Publisher: [S.l.] : McGraw-Hill, 2003Edition: 1st edDescription: 256 p. ; 24 cmISBN: 0071405976; 9780071405973DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: "Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 MAW (Browse shelf) | Available | NBS6941 |
Paperback.
"Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life.
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