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Cases in hospitality marketing and management / Robert C. Lewis.

By: Lewis, Robert CPublisher: [S.l.] : John Wiley & Sons Inc, 1989Description: 360 p. ; 24 cmISBN: 0471508985; 9780471508984DDC classification: 647.940688 Online resources: Amazon.com | Amazon customer reviews Summary: In this volume Robert Lewis presents over 20 case studies illustrating the use of marketing tools including segmentation, positioning, competitive analysis, marketing mix, and strategy. The cases are based on the author's 30 years of experience in teaching and in hotel management, restaurant ownership, airline food service and consulting.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	647.940688 LEV (Browse shelf)	Available		NBS1254

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In this volume Robert Lewis presents over 20 case studies illustrating the use of marketing tools including segmentation, positioning, competitive analysis, marketing mix, and strategy. The cases are based on the author's 30 years of experience in teaching and in hotel management, restaurant ownership, airline food service and consulting.

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