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Cases in marketing of services : an international collection / Arthur Meidan.

By: Meidan, ArthurContributor(s): Moutinho, LuizPublisher: [S.l.] : Addison-Wesley Pub (Sd), 1993Description: 304 pISBN: 0201565056; 9780201565058DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 MEI (Browse shelf)	Available		NBS3156

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Hardcover.

Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.

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