Meeting customer needs / Ian Smith.
Series: Institute of management foundation: Publisher: [S.l.] : Butterworth-Heinemann, 1994Description: 256 p. ; 24 cmISBN: 0750606681; 9780750606684DDC classification: 658.812 Online resources: Amazon.com | Amazon customer reviews Summary: Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 SMI (Browse shelf) | Available | NBS1305 |
Total holds: 0
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| 658.8 RUS 1996 Service marketing / | 658.8 SHA E-business privacy and trust : planning and management strategies | 658.8 SHA Competitive marketing : | 658.8 SMI Meeting customer needs / | 658.8 SMI Handbook of strategic marketing communications : new ways to build and integrate communications / | 658.8 SOL Marketing : | 658.8 STA Fundamentals of Marketing |
Paperback.
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
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