Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind.
Publisher: [S.l.] : FT Press, 2001Description: 368 p. ; 23 cmISBN: 0130650757; 9780130650757DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 WIN (Browse shelf) | Available | NBS6051 |
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| 658.8 WEI The frugal marketer : | 658.8 WEI The frugal marketer : | 658.8 WIL Fundamentals of marketing / | 658.8 WIN Convergence marketing : | 658.8 WIN Digital marketing : | 658.8 YAD Creative marketing communications / | 658.8 ZAB Precision marketing : |
Paperback.
Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.
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