NUST Institutions Library Catalogue

Marketing warfare : 20th anniversary edition : authors' annotated edition / Al Ries.

By: Ries, AlContributor(s): Trout, JaPublisher: [S.l.] : McGraw-Hill, 2005Edition: 2nd edDescription: 224 p. ; 21 cmISBN: 0071460829; 9780071460828DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing a
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Home library Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
658.8 RIE (Browse shelf) Available NBS6953
Total holds: 0

Hardcover.

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing a

There are no comments on this title.

to post a comment.
© 2023 Central Library, National University of Sciences and Technology. All Rights Reserved.