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Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore.

By: Moore, Geoffrey APublisher: [S.l.] : Harpercollins, 1991Description: 224 p. ; 24 cmISBN: 0887305199; 9780887305191DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 MOO (Browse shelf)	Available		NBS1311
Book	Central Library (CL)	Central Library (CL)	658.8 MOO (Browse shelf)	Available		NBS1312

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Hardcover.

The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan.

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