International marketing / Stanley J. Paliwoda.
Series: Marketing series : student: Publisher: [S.l.] : Butterworth-Heinemann, 1992Edition: 2 Sub edDescription: 706 p. ; 25 cmISBN: 0750604247; 9780750604246DDC classification: 658.848 Online resources: Amazon.com | Amazon customer reviews Summary: This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 PAL (Browse shelf) | Available | NBS115 |
Total holds: 0
Paperback.
This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.
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