Marketing strategy / O. C. Ferrell.
Publisher: [S.l.] : South-Western College Pub, 2001Edition: 2nd edDescription: 384 p. ; 26 cmISBN: 0030321034; 9780030321030DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.802 FER (Browse shelf) | Available | NBS7163 |
Total holds: 0
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| 658.802 DAY Market driven strategy : | 658.802 DAY Market Driven Strategy: Processes for Creating Value / | 658.802 FAR Strategic Marketing Casebook | 658.802 FER Marketing strategy / | 658.802 GON Services marketing : | 658.802 JAI Marketing planning & strategy / | 658.802 JAI 2011 Marketing Strategy |
Paperback.
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
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