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A preface to marketing management / J. Paul Peter.

By: Peter, J. PaulContributor(s): Donnelly, James H., JrSeries: Irwin series in marketing: Publisher: [S.l.] : Irwin Professional Publishing, 1996Edition: 7th edDescription: 368 p. ; 23 cmISBN: 0256202818; 9780256202816DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 PET (Browse shelf)	Available		NBS3744

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Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.

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