Effective marketing with infotrac college edition / William G. Zikmund.
Publisher: [S.l.] : South-Western College Pub, 2001Edition: 3nd edDescription: 592 p. ; 27 cmISBN: 032406392X; 9780324063929DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 ZIK (Browse shelf) | Available | NBS7035 | ||
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Central Library (CL) | Central Library (CL) | 658.8 ZIK (Browse shelf) | Available | NBS6590 | ||
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Central Library (CL) | Central Library (CL) | 658.8 ZIK (Browse shelf) | Available | NBS7639 |
Paperback.
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
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