Strategic marketing for nonprofit organizations / Philip Kotler.
Series: 5th edition: Publisher: [S.l.] : Prentice Hall, 1995Edition: 5th edDescription: 632 p. ; 24 cmISBN: 0132325470; 9780132325479DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 AND (Browse shelf) | Available | NBS3594 |
Total holds: 0
Hardcover.
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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