Internet business models and strategies : text and cases / Allan Afuah.
Publisher: [S.l.] : McGraw-Hill Companies, 2000Edition: 1st edDescription: 384 p. ; 24 cmISBN: 0072397241; 9780072397246DDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: Despite the Internet�s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies� Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, �The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.�| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 ALL (Browse shelf) | Available | NBS5738 | ||
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Central Library (CL) | Central Library (CL) | 658.8 ALL (Browse shelf) | Available | NBS5705 |
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| 658.8 AAK Strategic Market Management | 658.8 ADA Marketing / | 658.8 ALL Internet business models and strategies : | 658.8 ALL Internet business models and strategies : | 658.8 AND Strategic marketing management, second edition / | 658.8 AND Strategic marketing for nonprofit organizations / | 658.8 AND Business Market Management ( B2B) |
Paperback.
Despite the Internet�s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies� Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, �The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.�
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