Strategic Market Management David A. Aaker.
Series: Strategic Market ManagementStrategic market managment: Publisher: USA Wiley, 2005Edition: 7th edDescription: 356 p.. ; 23 cm. PBISBN: 0471484261; 9780471484264DDC classification: 658.8 AAK 2005 Online resources: Amazon.com | Amazon customer reviews Summary: Updated to reflect current business thinking and market conditions, this new edition describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making.�By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions.�This new edition has been updated to place greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.802 AAK (Browse shelf) | Available | NBS5889 | ||
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Central Library (CL) | Central Library (CL) | 658.8 AAK (Browse shelf) | Available | NBS5688 | ||||
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Central Library (CL) | Central Library (CL) | 658.8 AAK (Browse shelf) | Available | NBS5679 |
Paperback.
Updated to reflect current business thinking and market conditions, this new edition describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making.�By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions.�This new edition has been updated to place greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.
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