Framework for marketing management, a / Philip Kotler.
Publisher: [S.l.] : Prentice Hall Business Publishing, 2000Edition: 1st edDescription: 382 p. ; 24 cmISBN: 0130185256; 9780130185259DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Guides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 KOT (Browse shelf) | Available | NBS4035 |
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| 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Framework for marketing management, a / | 658.8 KOT MARKETING MANAGEMENT | 658.8 KOT MARKETING MANAGEMENT | 658.8 KOT MARKETING MANAGEMENT |
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Guides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management.
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