Marketing management : text and cases / Douglas J. Dalrymple.

By: Dalrymple, Douglas JContributor(s): Parsons, Leonard JPublisher: [S.l.] : John Wiley & Sons Inc, 1994Edition: 6th edDescription: 1008 p. ; 24 cmISBN: 0471552550; 9780471552550DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.
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Item type Current location Home library Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
658.8 DAL (Browse shelf) Available NBSD-324
Book Book Central Library (CL)
Central Library (CL)
658.8 DAL (Browse shelf) Available NBS409
Book Book Central Library (CL)
Central Library (CL)
658.8 DAL (Browse shelf) Available NBS3567
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This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.

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